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1. Comment - FTC Asked to Block Google-DoubleClick Merger

   (Apr 22, 2007 - 6:38 AM)

   When Microsoft complains to FTC to make them block the deal, then Microsoft would have known right from the start that they shouldn't be able to legally buy doubleclick either.
   
   If Microsoft bought DoubleClick they would be in the same situation where they would be able to use doubleclicks tracking data together with its own search engine tracking data, and through that track a user almost anywhere on the web.
   
   And I must admit that google has way better reputation of the two. And a way better PR machine.. I think there's no doubt that Microsoft would use the information to earn money for themselves. It's business. I guess google would do the same in the end. But from a historical perspective google usually gives people an option more or less.
   So in my opinion of the two, Microsoft and google, we would be better off with google having the deal go through.
   And no. I'm not naive, google is a business too in the market for earning money. They just tend to show that they care more about their customers.