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1. Comment - Blu-ray sales skyrocket, provided you lower the sky

   (May 7, 2009 - 3:35 PM)

   Yeah, and in the DVD format's third year it was also "being dramatically outsold" by VHS. The writer seems to have purposely neglected reports on other titles which have the Blu-ray copies accounting for 15-20+% of sales. Blu-ray's YTD market share for all video titles (including those titles that come out on DVD but not on BD), is at 12%.
   
   And it took the DVD close to seven years before it finally passed VHS. The ramp up for Blu-ray is not much different than with other media formats. The difference this time seems to be how much of the tech press is bent on twisting the market data on Blu-ray in order to promote their fanboy devotion to video downloading.