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1. Comment - Yahoo's SearchScan irks some Web site owners

   (May 19, 2008 - 10:39 AM)

   Ed, thanks for bringing this to the attention of your readers.
   
   I agree with you about why this service was launched in beta. The sad thing is that Yahoo only paid lip service to the beta designation. It was nothing more than a stamp placed next to the name.
   
   Anyone reading BetaNews knows that "beta" means not only that the company knows that there are bugs but that it is willing to work with anyone who runs into these bugs and will fix them as quickly as possible.
   
   Yahoo had a Ratings Dispute form for us to fill out for the red warning on the SERPs. The response was that I had to address the issue with McAfee with whom Yahoo and not AnyCoupons has a relationship.
   
   Once McAfee removed the false positive, Yahoo still said that it would take a month for its escalation process. That doesn't sound like beta to me. It took 3 days of Outrider (a division of WPP, one of the largest ad agencies in the world) hounding Yahoo for Yahoo to relent. That isn't beta.
   
   Days after Yahoo said it would fix the problem, we still have warnings on some listing and traffic down 80% or more from before this happened.
   
   This is a great lesson of how NOT to run a beta. I've offered my assistance to Yahoo but have not heard back yet.
   
   -David