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1. Comment - In-game advertisements coming to Sony PS3

   (Jun 5, 2008 - 5:42 PM)

   Hi Tim,
   
   I'm the Marketing Director for PubMatic. This is an interesting post. I would like to point out that:
   
   1) PubMatic is an online ad optimization company, not a research company. We provide a simple solution for publishers like BetaNews to increase the revenue of your ad inventory. Every month we publish our Ad Price Index that monitors online advertising revenue across different categories--but that is just an education tool, not our business.
   
   2) Our published data didn't predict a decrease in ad click-throughs; in fact, we didn't predict anything. We only showed past data, and even that didn't show a downturn in click-throughs across the board. Some segments improved from the previous month, others didn't.
   
   We will be publishing another Ad Price Index this month, and we will likely be highlighting the online gaming category, but that shouldn't be confused with console-based in-game advertising which is what Sony and Massive are speaking about.