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1. Comment - Congressmen call for a halt to one CATV firm's Web tracking plans

   (May 20, 2008 - 12:19 AM)

   Regarding ad poaching, I doubt that is what they are going to do. To alter existing ads would be outright theft of content from existing sites. I originally thought this as well, but after further reading, I think charter is just collecting the info, then selling that info to existing ad-networks (like Google adsense) and/or using the info in their own ad networks yet to come. They never actually said explicitly in their announcements that they were going to replace existing ads, just that the number of ads would not increase.
   
   If ad-poaching was made legal, it would fracture and divide the entire internet; i.e. sites refusing to deliver web content to ISPs that are poaching ad space. So I doubt that is what is occurring here.