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1. Comment - Apple Not Serious About Sirius

   (May 28, 2005 - 6:38 AM)

   What if Sirius merely provides downloadable content for the iPod via the new "podcasting" section of the iTunes Music Store? Rush Limbaugh has already indicated his interest in providing a podcast via iTMS - Sirius could offer a Howard Stern podcast, free for existing Sirius subscribers, available for a reasonable fee for non-subscribers. Sirius might also consider offering downloads of live artist performances for 99c each.
   
   Hopefully, such a deal wouldn't be exclusive to Sirius, as XM could provide its content such as Bob Edwards and Opie & Anthony via iTMS podcast in much the same way.
   
   I think this would be a way for Apple to safely let satellite radio providers participate in the iPod without giving up too much control or introducing a subscription model.