Simply Business
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(Sep 26, 2005 - 1:24 PM)
This is a business move that will make them WAY more appealing to potential buyers (of the company, not the service). A solid subscription base that cannot defect on a whim will be worth way more.
Most anyone who's used TiVo knows the service is great -- and frankly BetaNews folks who are willing/able to build our own DVR's aren't TiVo's target. Personally, I'd give up cable and record crappy broadcast reception before I gave up TiVo's service. Very worth my dollars.
PS - tried shopping for a cell phone lately? THAT'S where we're getting screwed.