mickeysix
No favorite files added yet
(Jul 10, 2008 - 11:24 PM)
"the OWNERS of material object to the theft and unauthorized use of others' material."
Other companies didn't sue. They exercised reason, demonstrated that they (at least sort of) understand how "new media" works and signed distribution agreements with YouTube.
Anyway, you want to talk about "entitlement?" Viacom decides it's "entitled" to (mythical) "lost revenues" and decides to sue -- instead of realizing what any half-brained monkey knows: YouTube video views =/= lost revenue. Quite the opposite -- generate enough views and you generate legitimate hype.
Viacom is just another example of a spoiled-brat company who won't play by new rules. They *can* make money off this Intarweb thing, but they choose to cling to an outmoded business model. Viacom would rather drag companies, and be dragged itself, kicking and screaming out of the sandbox by the hair.